For those that do not yet know, we decided to launch the Chopra on Kickstarter. This is not for the cash, but for the fans and feedback. Let me explain.
It is hard for a new brand to get things into production before having customers. It is hard to attract a following without having products. Quite the Chicken and Egg dilemma.
So Kickstarter, in theory, allows us to get a gaggle of supporters together to show support and pick up one of our amazing Machetes at a steal of a price (yes, that does include you).
The drawbacks? For you, our amazing fan, there are no drawbacks!! You get a discounted, early serial number release from the company that is destined to become the UK's leading outdoor blade producer. Pretty cool I reckon.
For BMC, we get you as an honest and encouraging patron who will offer us feedback on how our blades work and where they can be improved. Win win, I hope you will agree.
So what are you waiting for? Follow this link below to our KS page and select the 'Reward' you would like to support!
https://www.kickstarter.com/projects/britishmacheteco/bmc-chopra-machete-a-high-quality-heavyweight-chopping-tool?ref=project_build
Also, if you like what we're doing, please do ask a friend to jump on the band wagon and also pick up an item or two. If you do, let us know about them and we'll sort you out with an extra special reward, just to say thanks.
Cheers, Ian
p.s. here is a video elaborating on the decision to kick things off with Kickstarter:
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